Portfolio
Yassmin Labdaoui
“I think like a strategist and work like a creator.”
ABOUT ME
I am a Senior Social Media & Content Strategist with a proven ability to manage end-to-end social media operations — from strategy development and content planning to execution, community management, and performance tracking. With over 6 years of experience, I support brands in building structured, scalable social media presences aligned with business objectives.
My competitive advantage is versatility: I understand strategy at a high level while remaining closely involved in content creation and campaign delivery. This allows me to adapt quickly, collaborate effectively with teams, and deliver results across multiple platforms and markets.
CONTACT
- yassmina.labdaoui@gmail.com
- 0581874935
| Project highlights
Case Studies
| Selected case studies highlighting strategy-led social media and content work
Los Bandidos
Los Bandidos
Nightlife & F&B Brand
> Scope
Instagram content scheduling & publishing
Event-led content coordination
Community-facing posting cadence
Light paid boosting & budget control
Performance monitoring & weekly reporting
> The challenge
- Managing a nightlife-focused Instagram account where performance is highly influenced by event schedules and seasonality
- Maintaining consistent reach and visibility with minimal paid media support
- Maintaining posting consistency and relevance in a fast-paced, event-led environment with frequent content updates and short promotion windows
> The Strategy
I established a consistent posting schedule aligned with audience engagement pattern
I focused on event-led and experience-first storytelling, including DJ nights, themed activations, and menu highlights
I used light, tactical paid amplification to extend reach during high-impact moments
- I monitored weekly performance to adjust content formats and posting timing based on user behavior
> Content Calendar Overview
| Content Pillar | Frequency | Purpose |
|---|---|---|
|
Stories – Event Highlights |
3–5 per day |
Showcase previous night’s atmosphere, crowd energy, and real-life experiences |
|
Stories – Upcoming Event |
1 per day |
Promote the next event and maintain audience anticipation |
|
Weekly Program Post (Pinned) |
1 per week |
Highlight the weekly event lineup; refreshed and pinned for visibility |
|
Brand Experience Highlight |
1 per week |
Feature menu items, signature drinks, or bar ambiance |
|
Holiday / Cultural update |
As needed |
Align content with public holidays and local celebrations |
> Performance Snapshot — Before & After Account Optimization
Performance Screenshot — Before & After Account Optimization
> This project reflects my ability to bring structure and consistency to social media execution in order to drive steady performance growth.
Dubai Optical
Dubai Optical
Eyewear retailer established in Dubai
> The challenge
Social content lacked a clear content structure and storytelling framework
Heavy product focus without enough educational or value-driven content
Need to better connect online discovery with in-store purchasing moments
Competitive eyewear market with visually similar brands
> The Strategy
I developed a content-led social media strategy designed to educate, inspire, and convert, while reinforcing Dubai Optical’s positioning as a trusted eyewear expert.
I proposed a store opening and UAE National Day event plans to support social media campaigns, in-store brand activation, foot traffic, and content creation opportunities (UGC). link to slides here.
- 1 Target Audience
- 2 Content Pillars
- 3 Platform Focus
- 4 Execution Plan
- 5 Results/ Impact
Fashion-conscious adults seeking both style and eye-care expertise
Customers overwhelmed by choice and in need of guidance (frame shapes, lenses, face types)
- The audience was segmented by lifestyle, purchasing behavior, and fashion sensibility rather than demographics alone
Educational Content
How to choose frames based on face shape
Lens technology and eye-care tips
Product Storytelling
Highlighting premium brands (e.g. Ray-Ban) with a lifestyle-first approach
Brand & Lifestyle
Clean, minimal visuals aligned with a premium retail experience
In-Store to Digital Connection
Repurposing campaign visuals for in-store LCD screens to ensure consistency
Instagram as the primary discovery and engagement channel
Linkedin as the professional portail of the brand
In-store digital screens used to reinforce campaigns and support purchase decisions
I built a structured content calendar aligned with campaign launches and retail priorities
I designed and produced:
Static posts and seamless carousels
Educational visual content (frame guides, face shape tips)
Promotional assets for branded eyewear campaigns
Created in-store LCD promotional videos synced with social campaigns to ensure omnichannel consistency
Maintained a clean, premium visual identity across all touchpoints
Improved content consistency and brand clarity across Instagram and physical stores
Increased engagement on educational posts, indicating stronger audience connection and content relevance
Strengthened alignment between social media presence and in-store experience, supporting customer trust and decision-making
Delivered a scalable content framework that could be reused for future campaigns
(Exact metrics unavailable due to project-based scope)
> This project reflects my approach to building strategy-led social media systems that connect content, culture, and business objectives.
| Selected case studies highlighting visual branding and strategy projects across different industries.
Executive Medicine
Premium healthcare services
Groupe Zenco
Digital marketing agency
My Role:
Social media strategy, content creation and graphic design.
Terrazen
Renovation services
My Role:
Content creation and graphic design.
Marocmed Connect
Medical and cosmetic tourism agency
My Role:
Social media strategy, content creation and graphic design.
Vegan Corner
Vegan gastronomic products production
My Role:
Visual identity (logo, label and packaging), content creation.
Neat Design
Durable minimalist design production
My Role:
Visual identity (logo, label and packaging). Content creation and e-shop website.
